Farhan Arshad

Writing and videos

Breakdowns with a named author

Most of what ranks for these topics is thin affiliate copy with nobody's name on it. These pieces are written from real client data and my own accounts, and each one is the research behind a video.

Articles

Latest

Two pieces are edited and queued for the first episodes. Links go live with the videos.

  • Is Monetise worth $1,995? An agency owner's honest answercoming

    AI search, programs, access

    A component-by-component map of what the paid program gives you, what the free path gives up, and who should actually buy it. Written to pass one test: would the people who made it think it was fair?

  • How to build a calculator lead magnet instead of another PDFcoming

    Lead generation, build guide

    A working customer lifetime value calculator for a local service business, five inputs, one HTML file, built in an afternoon with the exact prompt included. Result shown before any email is asked for.

  • What an AI answer engine actually needs to know about your businessplanned

    GEO, schema, local

    The eight questions customers ask, and the structured data that lets ChatGPT, Gemini and Perplexity answer them accurately.

The series

An agency owner puts AI to work, on camera

Three kinds of video. Build-in-public episodes where I make something real for a real business and show the costs. Evergreen tool explainers on what the models are actually good for in agency work. And "The Free Version": taking a well-known paid program and showing the build-it-yourself route, with no opinion on whether the program is legit, only on price and access.

Rules I hold myself to: say who should buy the paid thing in the first ninety seconds and mean it; never claim a product does not work; concede the strong points out loud; disclose my own costs. The free stack is roughly $20 to $100 a month of tooling plus real ad spend, never $0.

First episodes in production. Channel link lands here with episode one.

  • Stop making lead magnet PDFs. Build this instead.episode 1

    Live build of a customer lifetime value calculator, five inputs, one file

  • The funnel behind a two-million-registration launchepisode 2

    Six funnel moves taught as marketing craft, opening on the co-host's own invitation to study it

  • Building a product on a topic you know nothing aboutepisode 3

    The live build, and the one thing the pitch leaves out: if you know nothing, you cannot check the output

  • The real cost of distributionepisode 4

    From my own ad account, with the numbers on screen