Farhan ArshadSEO, GEO and AI automation lead. Agency founder since 2018.
I make businesses easy to find and easier to run.
Easy to find means customers see you on Google and inside ChatGPT, not just one of the two. Easier to run means AI handles the repetitive work in your business, with me building and steering it. Since 2018, for clients in six countries, with the work shown in public.
Founded a digital agency in Lahore in 2018. Every number above is from real client work, not a projection.
Work with me
What I do for businesses
Tell me what you are trying to do and I reply myself within one working day.
AI search
AI search visibility audit
I ask ChatGPT, Gemini, Perplexity and Google AI Mode the questions your customers ask, log every answer and every source, and hand you the fixes in order.
Automation
AI automation and answer engines
A morning report that drafts itself before you wake up, and a chatbot that answers the eight questions your customers actually ask. Nothing goes out without a person reading it first.
Brand videos
Brand videos, made with Claude
An explainer, a video for one of your services, an event, a promotion, or a moving intro for your website. Built from what your own site says.
Search
SEO, schema and entity work
The unglamorous parts of search I have done since 2018: schema, entities, Google Business Profiles, technical fixes, and content that answers the question.
Recent work
Built with AI, delivered to real clients
Not a list of tools I have heard of. Things that exist because I built them, mostly with Claude beside me, for people who paid for them. Client names are withheld here until each one signs off.
| No. | What | Tools | Result |
|---|---|---|---|
| 01 | Hiring portal for a wellness chainMichigan. Full-lifecycle build: job listings, applications, reference handling, operator guide and training material. | Laravel, Filament, Claude for spec, copy and docs | Core build complete and in handoff. careers subdomain live |
| 02 | Dispatch and chain-of-custody platform for a clinical logistics startupCalifornia. Five systems: client vault, operator app, admin and dispatch, billing, live tracking. Plus the 16-page public site. | Custom web app, Stripe, Claude agents for spec and QA | Fixed-price milestones, built in the order that brings funding closest. Co-founder stake in the platform company |
| 03 | First-language lead campaigns for a container haulage companyUAE. Meta click-to-WhatsApp ads in Urdu, Hindi and Arabic for a workforce most agencies only address in English. | Meta Ads, WhatsApp, Claude for creative and reporting | 486 conversations at AED 0.63 each, 7.9% click-through, roughly 90% genuine truck owners |
| 04 | AI answer engine for a service business websiteA chatbot that answers the eight questions customers actually ask, on the site, in social bios and on an in-store QR code. | Single-file web build, intent matcher, Claude | Working demo, eight intents verified. Now sold as a product |
| 05 | GEO and Schema ToolkitEight JSON-LD templates and a workbook for getting a business cited by AI answers, not just ranked. | Schema.org, JSON-LD, Claude | Complete. Being released as part of the free toolkit |
| 06 | Thirty-five custom Claude skills for agency workMonthly SEO reporting from Search Console exports, schema generation, content engine, proposal writing, local authority stacks, brand ops. | Claude skills, MCP, n8n, Zapier | Monthly reporting that used to take a full day now takes a short session. Used on every client |
| 07 | Bank API integration and email system for a finance companyAustralia. Daily exchange-rate sends, backend upgrade and a cloud migration. | PHP, JS Bank API, Amazon SES, Hostinger Cloud | Live daily sends. Ongoing retainer |
| 08 | Entity and schema foundations for publishers and local servicesAn investor-relations publisher, a Toronto pest control company, a local-SEO software platform. Author entities, trust pages, city-level content plans. | Schema.org, entity SEO, GBP, WordPress | Foundations delivered. 20-article plan targeting pages with impressions and no clicks |
How I work
AI is the team. I am the editor.
I do not use AI to write faster fluff. I use it to run a small agency like a bigger one: research, specs, code, reporting, creative, all drafted by models, all checked and delivered by me. The tools cost roughly $20 to $100 a month plus ad spend. That is the honest number. See the 35 skills and what each one replaced.
- ClaudeCowork, custom skills, agents and MCP connectors for search console, ads and stores
- Automationn8n, Zapier, scheduled tasks that pull data and draft the report before I wake up
- SearchSearch Console, SE Ranking, Screaming Frog, schema.org, entity stacking
- BuildWordPress, Shopify, Laravel, static HTML, Playwright for testing
- CreativeHiggsfield for image and video, Meta Ads for distribution
Writing
Breakdowns with a named author
Long-form pieces on AI search, funnels and lead generation, written from real client data. Each one is the research behind an episode, published here first.
The Best Digital Products to Sell Online: 10 Niches Scored on Real Sales Data
Build It Live, digital products, research
Cost Per Lead Doubled. The Report Caught It First.
Paid social, automation, retention
What an AI Answer Engine Needs to Know About Your Business
GEO, schema, local
Videos
Watch me build it
A YouTube channel where I put AI to work inside a real agency, on camera, with the costs shown. Every long video plays right here on the site.
I Made Brand Videos With Claude, Then Turned It Into a Skill
Claude Workflows · 8:06
Can AI Help Me Sell My First Digital Product? (Day 0)
Build It Live · S1 Ep 0 · 6:24
ChatGPT Dots and the $500 Plan vs Claude and Grok
News · 6:28
Sonnet 5.5 vs Opus 5.5: My Real Client Work Tests
AI Model Tests · 5:17
Free toolkit
Every template, prompt and checklist I use. Free, no paywall, no catch.
The Demand Finder, the GEO and Schema Toolkit, the Side Hustle Challenge prompts and more. Everything that is ready opens on the next page, straight away. Nothing is sold and nothing is gated behind a course.
One email when something new is ready. Unsubscribe in one click.
About
The agency owner who shows the work
I started a digital agency in Lahore in 2018 and spent eight years doing the unglamorous parts of search: schema, entities, Google Business Profiles, technical fixes, content that ranks because it answers the question.
In 2026 the job changed. Search is being absorbed into AI answers, and the tools to do the work changed with it. I rebuilt how I work around Claude and a small set of automations, and started documenting the whole thing so the next agency owner does not have to guess.
Right now I am looking for an AI growth lead seat, Head of SEO and AI Search, or a client success role, with a team that wants someone who has done every part of the job himself. I also take a small number of consulting engagements on AI search visibility and automation.
Contact
Say hello. I answer myself.
For a role, a consultation on AI search visibility, or an automation build. Tell me what you are trying to do and I will reply within one working day.
Or skip the form: WhatsApp me for a quick answer, or write to hello@farhanarshad.com if you would rather explain properly.
