Writing and videos

Breakdowns with a named author

Most of what ranks for these topics is thin affiliate copy with nobody's name on it. These pieces are written from real client data and my own accounts, and each one is the research behind a video.

Articles

Latest

Seven pieces so far. Each one is the research behind an episode, published here first.

The series

An agency owner puts AI to work, on camera

Three kinds of video. Build-in-public episodes where I make something real for a real business and show the costs. Evergreen tool explainers on what the models are actually good for in agency work. And "The Free Version": taking a well-known paid program and showing the build-it-yourself route, with no opinion on whether the program is legit, only on price and access.

Rules I hold myself to: say who should buy the paid thing in the first ninety seconds and mean it; never claim a product does not work; concede the strong points out loud; disclose my own costs. The free route still costs roughly $20 to $100 a month in tools plus real ad spend, never $0.

New videos most weeks. The latest are below.

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Watch on YouTube
Channel trailer

AI in real client work, plus the free version.

  • Stop making lead magnet PDFs. Build this instead.next

    Live build of a customer lifetime value calculator, five inputs, one file

  • Building a product on a topic you know nothing aboutplanned

    The live build, and the one thing the pitch leaves out: if you know nothing, you cannot check the output

  • The real cost of distributionplanned

    From my own ad account, with the numbers on screen

Videos

Shorts