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What is one customer worth to your business?

Five numbers you already know. The answer appears as you type. Built for cleaning companies, HVAC, salons, clinics and any local service business that gets repeat work.

Average job valueWhat one visit or job is invoiced at, in your currency Jobs per customer per yearHow often a typical customer books Years a customer staysYour honest average, not your best case Gross marginPercent left after the direct cost of doing the job New customers per monthRoughly how many first-time customers you win

Lifetime value of one customer

Revenue over the relationship. Below it, what that means in profit and in a year of new customers.

0gross profit per customer

0lifetime revenue added by one year of new customers

0extra lifetime revenue if each customer stays six months longer

Rule of thumb: you can afford to spend up to a third of gross profit per customer to win one.

Want this on your own site with your branding? The build prompt and the finished file are in the free toolkit, and the article How to build a calculator lead magnet instead of another PDF walks through it.